There is a noise I keep hearing. A collective noise that grows louder and louder each year. It’s the children of the 80’s calling and they want their time back.
They are bored to tears, depressed, on anti-anxiety medication, and from what I can tell…they are all just dying for an adventure.
The good news is that the opportunities for working and living in a different way are totally doable if you are willing to think outside the box and realign your priorities.
Once you’ve realigned your priorities, you need to figure out HOW you are going to work (ie. what kind of business model you like) and what TOOLS you are going to use to help you get set up to start taking clients.
It’s simple. And it’s also some major work up front, so grab a coffee and get reading.
There are multiple ways that you can work and be location independent.
You don’t have to put yourself into a box to get into working remotely. In fact, the whole point is to take yourself OUT of the box and to think creatively. Here are a few outside-of-the-box options.
ONE: Work in an industry that allows you to travel.
My friend Jenn is a great example of this first instance. She works on privately owned yachts and works in the service industry.
This girl has been ALL over the world. She makes amazing money, works her butt off for 2-3 months and then takes a month or 2 off before hopping on her next boat.
Similar to this, the private jet industry is also an option. Both of these require some training in the hospitality industry and some connections.
Canadian and Americans who work in the yachting industry usually make most of their connections in Ft Lauderdale, Florida, and go from there.
If you’d like to learn more about this industry, I can put you in touch with my friend Jenn. Just email me and we can take it from there.
TWO: Start Your Own Service-Based Business.
My friend Sara is a web designer who travels in Canada and the States looking after and visiting hobby farms. It’s pretty neat to see her both kicking butt as a web designer and going after her dream of being a hobby farm owner. It’s pretty fun that she can be where she loves while she is still building up her dream!
And there are plenty of other service-based businesses that are easy to take on the road. Graphic designers, digital marketers, administrative assistants, travel agents, bookkeepers etc. The list goes on.
Starting a service based business takes some legwork up front. You need to identify your service offerings, build a website, find your clients, implement your systems and processes for things like client onboarding, financials etc. The list goes on.
For anyone who wants to start a service based business and has an aptitude for the risks and ups and downs of entrepreneurship, it’s game on…choose your own adventure.
To learn more about starting a service based business, check out Create Your Laptop Life. I co-founded the Network part of CYLL with Julie Stoian, Digital Marketer extraordinaire, and it’s a great place to get your feet wet in the digital world of service-based businesses.
THREE: Get into affiliate marketing.
If you are familiar with the online business scene, you’ve probably heard of this thing called affiliate marketing. Basically, you become an affiliate for a product or service you love, promote the heck out of it, and get a referral fee in exchange for sending business their way.
You can combine affiliate marketing with a service-based business rather easily. For example, if you become a web designer you can become an affiliate for a web hosting company, have your clients sign up via your affiliate link (you have to tell them of course) and then get a kick back.
To learn more about affiliate marketing, you need to talk to my good friend April Lewis. Not only is she an expert at this whole thing, she also takes her work on the road travelling full time throughout the US and Canada.
FOUR: Start a Consulting Business.
This is what I do. I am a consultant who works with clients all over the world. Because my work has low overhead and few technological and software requirements, it’s super easy to pick up and take my work on the road.
In fact, as I write this I’m sitting in Rossland, BC, where I am on the first part of a cross Canada road trip, Victoria -> Halifax. And I’m working the whole way. Writing. Doing the admin stuff we all love. Working with my clients.
Again, getting set up is where the upfront work is. You need to assess the corporate skills and experience you already have, and then translate that experience into something you can consult on. For me, I started with Executive Assistance and Project Management services, and then translated those skills into a program, working with others who wanted to do the same (this turned into Create Your Laptop Life, mentioned above).
If you are burning out in corporate and want to take your experience and apply it to a consulting-based business model, we should talk, because consulting based businesses are my jam.
FIVE: Don’t want to start your own business?
The point is: if you are looking for a change, and ready to make an investment in both time and money to get yourself set up with the tools, technology, and training you need to get started, then there is no reason why you can’t go on that adventure you’ve been craving. And there are plenty of ways to do it.
Oh! And don’t forget this….
If you already HAVE a business that is located in a specific place (aka a gym or a wedding coordination business) you can always consider ways of growing your business so that you can still have a local presence AND have time and space to explore the world
- Start running challenges online, for your clients AND their non-local friends.
- Hire people to run your on-the-ground daily gym sessions.
- Invest in hiring a coach or consultant who has worked in your industry and who knows the ins and outs of business growth from local to online.
- Learn all you can about marketing online, nurture your online and in-person community, and build a brand that is more than just focused on fitness and nutrition. Build a brand that is based on community, and that vibe will follow you from your home turf to the online sphere.
- If you want to check out an example of a local gym working hard to take their business from local to online, check out the Benvie brothers (and Alan and Mike of course) from Evolve Fitness. If you are in Halifax, I highly recommend them. They’ve done a seriously excellent job of creating a very loyal community by simply being themselves – awesome. These guys will be an online force to reckon with in no time.
Wedding Coordinator Example:
- Create physical or digital products that folks from all over the world can purchase.
- Create an online presence that is more than just about gorgeous pictures of your client’s weddings (although beautiful imagery is a big part of this as well). Your online presence should be about content – speak to people visiting your region for destination weddings, speak to the DIY wedding crowd who may want to purchase your digital products for their own wedding OR for their own clients, be transparent around what it takes to run a business locally, and become a leader and known expert in wedding planning in your community. Like the gym example above, your natural leadership vibe on the ground will follow you online as well.
- Hire a consultant or coach in your industry who has grown local to online, and learn everything you can from them about marketing.
- If you want to check out an example of a local wedding consulting business, check out Katelyn Hipson from Elegant Productions. This lady is seriously kicking butt and taking names in the Atlantic Canada wedding industry and is quickly becoming a known name in Canada and abroad.
In both of the examples above, one of the most important things on-the-ground business owners can do is surround themselves with like minded business professionals who are looking to grow from local to online.
If any of these ideas, concepts, or meandered thoughts peak you interest in any shape or form, I’d love to hear from you. Hit reply to this email and tell me what your business vision is!
Cheers for now,